Globally, the tea market was valued at nearly 50 billion U.S. dollars in 2017 and is expected to rise to over 73 billion dollars by 2024, growing at a CAGR of 5.7%. In India, Tea is the most valued in the beverage market at about INR 180 billion and is expected to grow steadily. The primary variable driving tea market growth is […]
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Darjeeling – The land of Exquisite Tea and Mesmerising Tea Trails On the way to Darjeeling from Bagdogra before you enter the Kurseong town through the hilly Punkhabari road, this beautiful hotel stands tall among the lush green tea gardens. You would have just crossed the Makaibari tea estate, filling your lungs with the aroma of the teas, wild flowers […]
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In case you are not a tea connoisseur and are just about embarking on your tea journey, you need some help and guidance on selecting and buying your tea. If you visit a supermarket you shall find various tea brands selling numerous teas at different price points. So, where do you start? How do you know which tea to buy […]
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If you are in Dubai, and you love tea, you have to be at TWG. I was in Dubai to visit the #Gulfood 2018. On the last day when everyone was busy wrapping up their booths and giving way their displayed items to the visitors, I quickly took the metro from across the Dubai Trade Center and made my way […]
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A new tea startup approached me sometimes back to help them with tea tastings and evaluation and help them with the right tea selection for their portfolio. I was happy to do so for them. I received 7 samples of tea –though I asked for only 4, and tried 5 of their teas. The teas were sent to me in […]
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The history of tea is as fascinating as the history of mankind. Some believe that tea was first ‘discovered’ some 4000 years ago in China when a king, who was sleeping under a tree had kept his hot cup of water, right next to him, to be taken when he woke up. The story goes that some leaves of the […]
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Avataa Tea is one of the leading tea brands of South India, and the distinguishing factor that I find about their teas, are the unique flavours and the freshness that each of their teas offer. Avataa comes from the Sanskrit word “fresh” as their website mentions and coming from an elevation of 6400 ft in the Nilgiris, their teas are […]
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