Want to Be the Mark Zuckerberg, Elon Musk, or Steve Jobs of Tea? Here’s How.
The tea industry, one of the oldest and most cherished sectors, is surprisingly wide open for personal brand leadership. Unlike technology, fashion, or other saturated spaces, tea lacks iconic figures who are recognized globally for their expertise and vision. This creates an incredible opportunity for anyone passionate about tea to step in and become the […]
Harnessing Blockchain Technology to Transform the Tea Industry for Quality, Transparency, and Consumer Trust
The tea industry is steeped in tradition, yet it faces modern challenges that threaten its integrity and the trust of its consumers. Issues like spurious tea, adulteration, and lack of transparency in sourcing have plagued the sector over the years. Consumers today are becoming increasingly conscious of the origin, quality, and authenticity of the products […]
Revitalizing Tea Brands: Strategies for Global Growth and Recognition
The tea industry is evolving rapidly, with consumer preferences shifting towards premium, sustainable, and unique tea experiences. In such a competitive landscape, tea brands must constantly innovate and adapt to capture market attention and achieve global recognition. With over 30 years of experience in marketing, brand consulting, and tea expertise, Susmita Das Gupta, founder & […]
What Does Tea Tourism Mean in India?
Tea tourism in India is a unique way to experience the country’s rich cultural heritage, stunning landscapes, and unparalleled tea traditions. It’s an immersive journey into the heart of tea-growing regions, where travelers can discover the art and science behind their favorite brew while enjoying local attractions and natural beauty. If you are a traveler […]
Why Tea Should Be Part of Your Corporate Events
Corporate events are evolving, and so are the expectations of participants. Employees and senior executives are looking for more than just presentations and networking. They seek experiences that enrich their lives, inspire mindfulness, and promote well-being. Incorporating tea into your corporate events is an innovative way to achieve these goals. Here’s why tea deserves a […]
Exploring the Essence of Nepal Through the Lens of Tea: My Experience as a Judge at the Nepal Tea Challenge 2024
Nepal has always been synonymous with breathtaking landscapes, towering mountains, and a vibrant cultural heritage. Yet, this small but mighty nation is now starting to make waves in the global tea industry. I had the privilege to witness this first-hand as a judge at Nepal’s first-ever Tea Competition, the Nepal Tea Challenge 2024. This experience […]
Tea & More. Much More
The Tea Cuppa
Tea! The wonder drink!
India produces one of the finest qualities of teas in the world – like the quintessential Darjeeling Tea. And yet! We as a nation never learnt how to truly appreciate tea as a fine drink or learn how to make a perfect cup of tea! What a pity! Perhaps, this comes from the lack of knowledge […]
Tea in India – How it all began!
As per evidence it is been said that history of tea drinking dates back to 750 BC in India. It begins with a legend. A monk who later became the founder of Zen Buddhism decided to spend seven sleepless years contemplating the life and teachings of Buddha. While he was at fifth year of his […]
My Story and Cuppa
Growing up in a Bengali family in Kolkata allowed me to get access to the world of tea at a very early age. My father is a tea lover and I occasionally used to visit the tea stores in various parts of Kolkata in search of the perfect blend, along with him. Over the last […]